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Over the years, we have witnessed the ‘theory of change’ materialise at the grassroots – marginalised communities breaking out of the cycle of poverty, women breaking through age-old barriers and notions to find their identities and freedom, and children getting their fundamental rights to play and to get educated.

From attending impact-focused meetings and project-brainstorming sessions at posh corporate offices to getting treated with gurwali chai at some of the remotest villages in India’s ‘aspirational districts’, the CauseBecause Impact team has over the past decade gathered an astonishing range of experiences, stories and learnings – and coming out the wiser for it. The Impact team primarily engages in focused evaluations of social and environmental programmes – these cover formative evaluations such as need-assessment surveys or baseline studies as well as studies to assess real impact and evaluate ‘social’ return on investment (SRoI).

Since 2009, we have partnered some of the largest corporations and non-profit entities that are working towards bringing about change at the grassroots and in the way they approach sustainability.


Credibility and standing in the sector

Primarily, there are three kinds of impact-assessment entities in the country.


1.The big fours. 

They do have the surface-level width, and easy access to corporate boards, but not necessarily the grassroots-level depth, at least not in the social sector in India. Social-impact assessments are one among many other things they do.


 2. A handful of niche entities.

Their work revolves around the social domain and these entities are driven by experienced professionals. These focused entities have both width and the necessary depth so far as the social sector is concerned, and this is complemented by their commitment to ensure maximum outcomes from the social interventions for the larger good of communities.


3. Academic institutions that have social work departments.

Such institutions have academic familiarity with the domain and their faculty, apart from regular teaching work, sometimes engages in social-impact assessments.


CB Impact falls in the second category and also has the additional advantage of being a domain-focused news and information medium. The medium, along with a sustainability-focused magazine as well as events such as Coffee for Cause, facilitates knowledge and information sharing and enables networking and partnerships amongst domain professionals.

Quality – in-depth understanding and rich experience

Backed by in-depth understanding and years of experience of the social sector and CSR space in the country, we follow internationally accepted methodologies and deliver thoroughly researched, well-designed and accessible reports and studies.


CB Impact’s research studies and assessment reports are at par with the work of internationally renowned institutes and are much appreciated amongst Indian corporate groups and non-profit entities. 

Monetary value – cost-effective assessments

We believe that social-impact investors receive true value for their money when the intended beneficiary gets the maximum benefit of the investment – not the implementing entities or the monitoring and evaluation agencies, who are project facilitators. Hence, the project’s costs should be to sustain their efforts.


CB Impact’s assessment costs are accordingly rationalised and relatively less in comparison to the costs of the big fours or that of academic institutions.

Commitment to the 'theory of change'

CB Impact is founded on the conviction that impact-focused investments by corporate, institutional and individual donors have the potential to bring about real and lasting change at the grassroots – the kind of change that conventional government/public systems may not be equipped to achieve. Therefore, our focus is not limited to assessing just the programme outcomes, but extends to assessing how it may be bettered or better designed to realise the theory of change.